Week 12 Blog
Today I have read an issue about Preschool channel Playhouse Disney is creating the first Disney princess character aimed at kids. And the channel will take on the educational strategy. The new Disney channel is targeted on its audience for 2 to 7 years old published by September.
The decade- old Playhouse Disney was introduced in Australia in 2005, but it has not been accepted by young audiences as much as competitors Nickelodeon and Nick Jr, who are the market leaders in the US. Playhouse Disney did not have a character like Nickelodeon or Nick Jr. They decided to have a character Nickelodeon or Nick Jr to attract the preschool audience.
After a researching the attitudes of 2200 parents, Disney Junior is set itself as a storytelling channel. Storytelling was the main focus and the content would include the lessons and messages, Maths, reading and manners in storytelling. For the young girl, she will behave much like the Disney princess, she will learn to fit in if she has problems with a friend. Disney princesses are such as Sleeping Beauty, Arial, Cinderella and Belle.
Disney had invested heavily in Australia and New Zealand in a local marketing campaign including the connection of local school children, a radio advertising, competitions and local TV productions to open a huge market to attract the young kids’ attention.
Monday Media Issue:
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